Long-term co-operation between Tieto and Funnel led to the development of an Account Based Marketing (ABM) model. It was first piloted with one specific customer and later implemented on a wider scope.
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Customer Experience as part of KPI’s
Metsä Wood customer experience research with Funnel is an on-going year around process. It supports customer relationship management, sales and business development all at the same time.
Tools for business development and sales message
Funnel has partnered with Finanssi-Kontio helping to define sales structure and processes. They also have strengthened their portfolios and perceived better sales oriented mindset which helps to strengthen customership and generate sales.
Customer listenings support customer work and strategic decisions
Attido’s aim was not only to find out the authentic voice of the customer, but also to implement the project in a way that further deepens and promotes customer relationships. Funnel was selected as a partner, due to its services’ high quality and reliability.