We research your market and interview your customers. We search, analyze and interpret information to increase the understanding of your business-specific challenges and solutions.
We help bring customer insight into your leadership, sales and marketing functions.
– Arie Elshout, Vice President,
Application development & transformation, Finanssi-Kontio Oy –
– Minna Ruusuvuori, Vice President,
Sales and Marketing, Attido –
– Jani Rissanen, Vice President, Customer Experiences,
Metsä Wood –
have we asked you for an interview?
Measuring Customer Experience
Companies use Customer Experience measuring as a tool to develop their operations and customer satisfaction. We often collect feedback by interviews. Telephone interviews are either short, ten-minute surveys or longer 30-minute conversations. Dialogue with our customer’s customer, i.e. with you, is an important element in improving our client’s customer satisfaction. By participating in our interview, you will therefore be able to develop the services and products offered to you.
Increasing Market Understanding
When launching a new product or targeting services to a new industry, it is important to gain market insight. We interview our customer’s potential customers and conduct market studies on their behalf. Therefore, with your opinion you will be able to influence which new services or products are found on the market in the future.
Funnel’s own studies
At Funnel we continuously pursue to increase our own understanding of the current state of the B2B business environment from different perspectives. Consequently, we conduct a few studies annually focusing on trends and phenomena interesting and topical to us. Summary reports of our studies are available through our website without charge for your own use. For access to more extensive reports, please do not hesitate to contact us directly.
For more details please contact
tel. +358 50 2460
MARKET AND CUSTOMER INSIGHT
GAIN NEW CUSTOMERS
Your goal is to win more B2B deals and increase your sales.
You are aiming to find new customers and new markets but need more understanding regarding who to contact and what approaches to use. From our service portfolio you will find a wide range of services to support you in new customer acquisition.
STRENGHTEN CURRENT RELATIONSHIPS
Your goal is to accelerate sales within your B2B accounts.
You want to better understand your customers’ needs. Your aim is to develop sales performance and business with a customer-centric approach. Let us help you in strengthening your customer relationships.
RESULTS WITH INCREASED INSIGHT
With increased customer insight, we help you comprehend new ideas regarding how to develop your business, and we guide you in implementing them into your operations and daily routines.
INCREASE your UNDERSTANDING
Your product seems perfect, yet there is still no growth in turnover. New customers do not find your services, and the decision-making process for current customers is challenging to comprehend. By understanding the needs and processes of your customers you will achieve better sales and make your turnover grow.
With your strategic partners the collaboration is very close. Multiple vendor environments and wider ecosystems are widely in use. Leading these ecosystems needs true competence.
Information gathered by us will increase your understanding, enabling you to comprehend which direction you should develop your business. You will better understand your customers, market and own organization, suppliers and strategic partners. We will help you in executing the change and improving your customer experience together with supplier and ecosystem satisfaction.
- You want to find new customers
- You want to deepen your current customer relationships
- You want to understand your market better
- You want to know the right decision-makers in the customer organization
- You want to increase sales in your key accounts
- You want to figure out why you have lost or won important deals
- You want to manage ecosystems and develop supplier satisfaction
OUR CUSTOMIZES SERVICES TO FULFILL YOUR NEEDS
- Customer experience study
- Market research
- Business landscape analysis
- Decision-making unit map
- Win & Loss analysis
- Supplier & Ecosystem insight
Apply knowledge into practice
We help you overcome challenges, whether they relate to operating model renewal or a specific area requiring development and execution. We coach leadership teams and train specialists to become more customer-centric and sales-oriented.
- You want to broaden your distribution channels
- You want to improve sales focus
- You want help with content creation
- You want to outsource marketing
- You want to increase sales with larger and more valuable accounts
- Training and consulting
- Operating model renewal
- Service design
- Content for sales and marketing needs
- Account Based Marketing
- Account Based Insight
We collaborate closely with our customers’ key stakeholders and/or steering groups. No matter which business unit or function a project is primarily made for, the framework and goals are first carefully defined together. Additionally, the derived results are reported and analyzed first at the steering group level.
- You want to follow the development of your accounts
- You want tools to lead the business
- You want to see the data and outcomes in a visualized and simplified way on an online dashboard
- You want to take advantage of the research results in practice
- You need help with prioritizing the research results
- BI analytics and reporting
- Steering Group Work and consultation
THIS IS HOW WE INCREASE YOUR SALES
Account Based Marketing
When you want to strengthen the relationship and increase sales with your key customers.
The information we acquire for you will help you know your customer better. We support you in selecting the themes and targeting your message – to the right decision makers, at the right time, through the right channels. After this, your customers will also know you well.
When you aim to increase sales to your current customers or want to improve customer experience and deepen the customer relationship.
Customer experience research and development can be started off by creating new measurement processes or by developing your existing operating models and tools.
When the goal is to improve your B2B business – gather information from your current and potential customers to know how to proceed.
Whether you are expanding to a new market, renewing your product portfolio, sales functions, marketing content or leadership practices, building market and customer insight will enable you to reach your goals.
Increase your sales with the help of market research.
supplier & ecosystem insight
When you want to create competitive advantage by reserving the best and most innovative suppliers and resources.
Are you aware of what your partner thinks about you as a customer, and how many of your competitors are using the same supplier? Are your employees satisfied with the collaboration?
Supplier satisfaction research will answer these questions.
Long-term co-operation between Tieto and Funnel led to the development of an Account Based Marketing (ABM) model. It was first piloted with one specific customer and later implemented on a wider scope. This new approach gives Tieto the opportunity to act on the...
Metsä Wood customer experience (CX) research is an on-going year around process. It supports customer relationship management, sales and business development all at the same time. Funnel customized the interview content carefully taking into account Metsä Wood’s...
Attido’s aim was not only to find out the authentic voice of the customer, but also to implement the project in a way that further deepens and promotes customer relationships. Funnel was selected as a partner, due to its services’ high quality and reliability.
Our work is based on listening to customers and gathering customer insight – thorough interpretation enables leveraging this acquired knowledge into our customers’ businesses. As a result, our customers receive customized service to match their unique needs.
We mainly operate in the Nordics and Europe, but we are equipped to serve you globally. Our headquarter is located in Helsinki, Finland.
We are looking for Research Analysts (multiple markets)
As the demand for our Insight services keeps raising, we are currently looking for new team members to join our international Insight Team. The research projects are handled globally. The projects involve conducting interviews over the telephone, compiling and analyzing data and preparing reports. The work is suitable for business-minded individuals who are fluent in Danish, English, French, German, Norwegian or Swedish and looking for flexible project work, possibly as an additional income. After a thorough introduction, the work can be done independently with flexible schedules.
If you are analytical, thorough and have a good level of verbal and written communication skills, please do not hesitate to apply. To apply, please tell us about yourself by sending your application and CV as soon as possible to email@example.com.
tel. +358 40 520 0301
tel. +358 50 2460